I HELPED LAUNCH RIVER VALLEY AGES, A NEXT-GEN WORSHIP BAND BASED OUT OF RIVER VALLEY CHURCH. I WORKED AS THE SOCIAL MEDIA MANAGER AND CREATIVE STRATEGIST FROM THE START, PARTNERING CLOSELY WITH WES SCHROCK TO CO-DIRECT AND SHAPE THE CREATIVE DIRECTION OF THE BRAND. FROM LAUNCH TO MULTIPLE SINGLES AND MUSIC VIDEO CAMPAIGNS, | HELPED GUIDE THE VOICE, TONE, AND DIGITAL PRESENCE OF AGES AS IT FOUND ITS FOOTING AND FANBASE.
RIVER VALLEY AGES WAS MORE THAN JUST A BAND LAUNCH - IT WAS ABOUT BUILDING A NEW VOICE WITHIN THE WORSHIP AND ALT-POP SPACE. MY ROLE WAS TO HELP DEFINE THAT VOICE FROM DAY ONE I HANDLED SOCIAL STRATEGY AND CONTENT DIRECTION. WHILE ALSO COLLABORATING ON THE CREATIVE VISION FOR KEY VISUALS AND CAMPAIGNS. WE WANTED THE BRAND TO FEEL BOLD, RELEVANT, AND DEEPLY HUMAN - A REFLECTION OF BOTH THE MESSAGE AND THE MUSIC.
CREATIVE STRATEGY & EXECUTION - ACROSS MULTIPLE PROJECTS AND CAMPAIGNS, I PLAYED A CENTRAL ROLE IN DEVELOPING STRATEGIES AND CREATIVE DIRECTION FOR:
BRAND LAUNCH CAMPAIGN - ESTABLISHED THE TONE AND CONTENT FRAMEWORK FOR AGES AS A NEW BAND, POSITIONING THEM WITH CLARITY AND INTENTION FROM DAY ONE.
'HONEST" MUSIC VIDEO + RELEASE - SHAPED THE CREATIVE DIRECTION AND SOCIAL ROLLOUT TO MATCH THE EMOTIONAL DEPTH OF THE SONG, FOCUSING ON VISUAL STORYTELLING AND BEHIND-THE-SCENES CONTENT.
"TICHTROPE MUSIC VIDEO + RELEASE - LED CREATIVE STRATEGY AND CONTENT PLANNING FOR THE SINGLES CAMPAIGN, INCLUDING THE VIDEO I DIRECTED (SEE FULL CASE STUDY HERE.)
"SUNRISE' SINGLE RELEASE - CRAFTED A STRATEGY THAT LEANED INTO VISUALS, LYRICS, AND USER ENGAGEMENT TO BUILD MOMENTUM LEADING UP TO THE DROP.
'EVERYTHING YOU DO CAMPAIGN - FOCUSED ON BUILDING SUSTAINED ENGAGEMENT BEFORE AND AFTER RELEASE, WITH PERFORMANCE CLIPS, Q&AS, FAN CONTENT, AND POST-RELEASE STORYTELLING.
"ALL AGES ADMITTED' CAMPAIGN - STRATEGIZED CONTENT AROUND THE BAND'S EVOLVING MESSAGE, BRINGING THEIR COMMUNITY DEEPER INTO THE HEART OF THE MUSIC.
OUTCOME - FROM BRAND IDENTITY TO CAMPAIGN EXECUTION, AGES QUICKLY GAINED TRACTION IN A CROWDED SPACE. THE BAND SAW RAPID FOLLOWER GROWTH AND STRONG ENGAGEMENT ACROSS ALL PLATFORMS. EACH RELEASE BUILT ON THE LAST, CREATING A CONSISTENT, TRUSTED BRAND VOICE THAT FANS CONNECTED WITH. THE SUCCESS OF THESE CAMPAIGNS HELPED ESTABLISH AGES AS A SERIOUS NEW PLAYER IN BOTH THE WORSHIP AND INDIE MUSIC SCENES.
